This influencer-approved cult beauty brand just got even better
Ever since Kim Kardashian West’s hairdresser credited OLAPLEX for being able to transform Kimmie K’s hair from brunette to blonde (without the damage), the reparative hair treatment has been a go-to for those in-the-know all across the globe (we’re talking the likes of Emma Stone, Chrissy Teigen, Jessica Biel – and yes, all the Kardashian/Jenner family). Locally, influencers are also applauding it across the Gram for its ability to deliver thicker, healthier, lustrous locks (the hair trifecta).
While previously a three-step reparative system – the No.1 Bond Multiplier and No.2 Bond Perfector for in-salon and the No.3 take-home Hair Perfector treatment – OLAPLEX has just introduced the latest additions to the product family: Meet Bond Maintenance No.4 Shampoo and Bond Maintenance No.5 Conditioner. The latest at-home additions helping to repair, strengthen and protect (and have you looking like you just stepped out of the salon, yes please).
And influencers are already singing its praises…
“A couple of years ago, my longtime hairdresser Jaye introduced me & my chronically thin hair to a treatment called Olaplex,” SeeWantShop’s Lisa Hamilton posts on Instagram. “After one in-salon session, I immediately went home and purchased no less than five bottles of this apparently magical stuff online. Since that day, I have used Olaplex religiously, slept in it routinely & consequently changed the health of my hair. Now (finally!) @olaplexau have created a shampoo & conditioner to complete the treatment set. Hope y’all as excited as I am! ????♀️”
And she’s not the only one. In an Instagram post, Elle Ferguson reveals: “So I’ve been getting @olaplexau treatments for the last six months (combined with me doing some at home treatments between my salon visits) and I have to say the difference is huge!!! I swim all the time and my hair is blonde so you can imagine the damage and #olaplexau has been a game changer… Question is have you tried Olaplex?”
Despite some perceptions OLAPLEX is just for blonde coloured hair, the three-step take-home haircare regimen can be used on all hair – coloured and non-coloured, blondes, reds or brunettes… “What would I do without my @OlaplexAU hair treatments?! ??” posts Lion In The Wild’s Kiara King.
“I’ve been getting professional #OlaplexAU treatments for almost a year now (as well as doing my own at-home between salon visits) and I cannot begin to tell you what a difference it makes. I always get asked how I keep my hair healthy and this is one tip I couldn’t recommend enough. Can you tell I’m in-love with the stuff? ??? Who else swears by Olaplex? ✖”
Main image: See Want Shop