Whether it be the family she was born into (her father’s actor Stephen Baldwin) or the men she dates (her ex-boyfriend is Justin Bieber), there’s no denying that Hailey Baldwin has star power of her own. Crediting 8.5 million Instagram followers to her name, Hailey is a hot commodity for brands wanting to work with her – with the latest seeing her create a limited-edition cosmetic collection for ModelCo.
At yesterday’s Hailey Baldwin for ModelCo media launch in Sydney, Hailey opened up about some of the makeup tricks she’s learnt along the way: “A tip I’ve picked up is doing baking – where you put loose powder under your eyes and in certain spots. You let it sit there for a little bit before you blend it in, that’s a thing I’ve picked up from bloggers and YouTube people and just from seeing it on Instagram. I get lost in beauty Instagrams and those little beauty hack things… and those sped up videos where they are doing things on their face.”
She continues: “I don’t use any type of brush [to apply foundation], I just do it with my hands and put it onto my face like I’m putting on face lotion; It gives a very sheer, pressed-in natural look to your foundation. That’s one tip I’ve picked up. Another thing is putting highlights in certain places, placing it in certain parts [of the face] like right at the cupid’s bow of the lip. I’m very observant, so I like to watch whenever I’m on set and people are doing things to me or other people – and then I learn from that.”
Main image: @haileybaldwin