Having previously focused its campaigns around print, this summer sees Ella Baché become the latest brand to shift its attention towards social media influencers – with the skincare company calling on the pull of Tahnee Atkinson and Ania Milczarczyk.
Named Ella Baché’s new face and body for summer, Tahnee will be fronting the campaign, while Ania is responsible for creating Tahnee’s hair and make-up look. Ania will also be promoting the campaign to her 209K followers on Instagram.
Discussing the move, Ella Baché CEO Pippa Hallas comments: “Tahnee is a great representation of the quintessential Aussie summer girl. With her natural healthy glow, matched with fun and active yet down-to-earth personality – she epitomises Australian summer and the Ella Baché brand.”
In an interview with The Daily Telegraph, Atkinson adds: “Ella Bache is a brand that I have grown up with. I remember using my older sister’s products when I was younger, so it has been around for a long time. It’s an honest brand and the product is really beautiful.”