If youβre in need of a refined style consultation, or long for a beauty regime overhaul with a little bit of edge, weβd prescribe a scroll through Janice Joostemaβs Instagram and blog. With over 1.3 million followers exalting her polished foray into content creation, weβre probably preaching to the converted.
Nevertheless, we’re gearing up to document some of the hero traits making Janiceβs personal brand so intrinsically hypnotising. You know the drill. Cue the onslaught of style…
1. Sheβs a connoisseur of the newly-improved Insta game
Weβve all seen the most recent Insti updates β thereβs gifs galore, new zooms and now an option to retain our Insta stories for later viewing parties on our grids. Janice has installed these Insta Stories to her βgram β bookmarking all things ‘NYC’, ‘Beauty’, ‘Health’ and ‘Shop’ for us to watch long after the moment theyβre captured. Think categorised doses of all the good stuff, only a couple of taps away.Β Β Β
2. The colour scheme is a visual reverie
This grid sees brushstrokes of amber and orange against a heavenly white canvas. Yellows mesh impeccably with a snowy backdrop. Think warm, leopard-printed boots and lemon-toned serums against a lush duvet. Itβs candy for the eyes, impressively original, and a lesson in serious aesthetic diligence. Β
3. She’s nailed the art of the βbag spillβ shot
We are always holding out for another makeup-filled edit of Janiceβs must-have items of the moβ. From skincare staples to beauty shelf-warmers and all of the tidbits in between, weβre endlessly filling up our wish lists with the featured items on this blog and Insta duo. Sure, itβs the source of our cash haemorrhaging, but hey, at least our lashes look fantastic.
4. Her makeup looks are refreshingly different to the norm
Forget a bronze smoky eye. We love them, but it seems weβve become almost afraid of trialling anything but a glittery copper shadow. The basic sweep of terracotta browns in the crease is becoming a bread-and-butter staple in our routines. Thatβs why Janiceβs quintessentially wild and wonderful makeup looks have us in raptures. Yellow washed across the lids? Why the hell not.Β
5. We live for her hotel room tours
No one excels in the hotel white robe-clad mirror selfie better than this gal. We have bookmarked waaay too many dreamy destinations thanks to her travel tips and tales. Think fabulous snaps fromΒ Hotel Plaza AtheneeΒ in the land of croissants. We love witnessing the behind-the-scenes of a jet-setterβs escapades.
All images via: Janice Joostemaa | Words by Genevieve Phelan
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