Carefully blending elements of modern luxury and chic, Not Jess Fashion founder Jessica Wang is one of New York City’s top fashion bloggers and digital influencers. With 723K+ followers on the Gram, the Chinese-American tastemaker has made both her blog and her Instagram a one-stop destination for anyone wanting a fresh take on the latest trends.
Tapped by top brands including Burberry, Dior, Bulgari, Coach, David Yurman, Omega, and YSL, we take a look at just why Not Jess Fashion is high on the ladder of social media style stars.
1. She has a penchant for colour and prints
Jessica takes her closet to the next level with an overdose of colour and prints. Her attention-grabbing ensembles have become a quintessential expression of her personal style.
2. Her destination captures entice us to travel
Scrolling through Not Jess Fashion’s Instagram feed, it is inevitable that we get an urge to hop on the next airplane. With a way of making every place look like paradise, be it Mexico or France – her holiday destinations have become our bucket list must-visits.
3. She’s a glamorous mother of two
Balancing her full-time influencing and blogging career, Jessica has a family of her own – raising her two daughters, Hazel and Capri. And if this blog post is anything to go by, she’s got the juggling act under control.
4. She has an insane handbag collection
It’s all in the details – and our eyes are drawn to every handbag Jessica complements her outfit with. From a see-through GU_DE bag to a Staud pink bucket bag, our current favourite has to be her floral-printed Alex Mini Top Handle Satchel from 3.1 Phillip Lim.
5. She’s helpful to those starting out
While some content creators hold their cards close to their chests, Jessica is unafraid to share her tricks of the trade she’s learnt along the way. She has a section on her blog dedicated solely to ‘Blog Tips’ where she talks about topics essential to bloggers from building connections to figuring out which portable cameras work best.