With LA It Girl Sofia Richie recently announced as the face of the Q120 Campaign for Australian denim label Rolla’s, the weekend saw the brand throw a launch party with a slew of famous faces in attendance.
Held at Harriet’s Rooftop Bar at 1 Hotel West Hollywood, the night was a family affair – with Sofia’s dad Lionel, brother Miles and boyfriend Scott Disick all in attendance. Other key guests included Maddie Ziegler, Suede Brooks, Marianna Hewitt and Carmella Rose to name a few.
The launch saw Sofia unveil Rolla’s new 15 piece capsule collection, featuring classic and iconic denim looks with a city-meets-coast aesthetic. Sofia’s pick from the collection is the Eastcoast Flare Rose Cord, revealing: “I’ve always been into [Rolla’s] simple skinny styles, but then when we were shooting the campaign, I became completely obsessed with the bell bottom look of the East Coast Flares. They’re so flattering and easy to style – I wear mine all the time.”
Below, we take you inside the launch party.