Ann-Kathrin Vida is considered a seasoned pro in the bikini modelling arena, and she has the Insta portfolio with almost 900k followers to prove it. After a decade of churning out swimsuit-clad, salty photoshoots in myriad tropical havens,Ann-Kathrin has conjured up her very own label. Meet VIDA Swim.
With this experience under her belt, Ann-Kathrin knows how to avoid making a two-piece grimly akin to dental floss, and what exactly goes into making a killer bikini.
Having worked on VIDA over the past seven months, the model-turned-mogul is extremely proud of her efforts and excited to share this project with the rest of the world.
Posting to Instagram, she wrote: “Today is the day ? my first swimwear collection is launching at 12pm on www.vida-swim.com. It is a dream come true and I am so super excited! I designed three different bikinis and I hope you girls like them and I can continue with my passion?? forzaaaaaaa @vidaswim #vidaswim”.
The brand went so crazy on the first day of sales that it literally broke the internet, with Ann-Kathrin explaining: “Thanks for all the love and the support today ? really grateful for your trust in my brand! I can’t wait for you girls to get the bikinis and send me pictures ?? The Onlineshop finally works smoothly and there are no problems anymore. The server was completely overloaded because there were too many people on the website. Crazy day!”
The line sees three fool-proof styles including a clean-cut Holy Grail pair, dubbed ‘Basic’, a frilly number titled ‘Romantic’, and some va-va-voom in the form of ‘Exotic’. Each kini is available in a select range of colours online at VIDA Swim.
Oz is getting cosy for the colder months, but consider this good news for all of you European jet-setters preparing to skip winter in exchange for some Tuscan sun.