There was never any doubt that when Kim Kardashian West launched her beauty collection, KKW Beauty, it was going to be big. Epic even. And what better way to help celebrate an epic launch than with an epic launch party.
Calling on the who’s who of the beauty influencer world to attend the event the day before the collection hit stores, the group was made up of people who between them have amassed MILLIONS and MILLIONS of followers (just to add to the 101 million Instagram followers Kim already has herself).
Held in her own home, Kim transformed the abode into a homage to the new KKW Beauty Créme Contour and Highlight Kits – with the styling reflecting the collection’s minimal packaging and pink hues. Pared back rooms in the house saw chairs, flowers, even the walls decked out in pink, while guests were also invited to get snap-happy in the mirrored selfie room.
Above, we take a look at some of the pics for the day that includes some very familiar faces…. Think Steph Shep’s Stephanie Ann Shepherd, Erin Foster, Sara Foster, Nazanin Mandi, Shanina Shaik, Brittany Furlan, Manny Gutierrez, James Charles, Nikita Dragun, Gabriel Zamora, Daddy Issues’ Violet Benson, Elle Ferguson, Mac Daddyy’s Angel Merino, Jessi Malay, Simi & Haze, Justtnic’s Nicole Williams, Forever Khadijah’s Khadijah Haqq McCray… breathe…
Forever Malika, Amrezy’s Amra Olevic, Norvina, Styled By Hrush’s Hrush Achemyan, Patrick Starrr, Makeup By Ariel, Kandee Johnson, Jeffree Star, Trendmood, Makeup By Mario, Joyce Bonelli, Rob Scheppy, Thatsheart’s Heart Defensor Telagaarta, Sylvia Gani, Roxy Sowlaty, Janice Joostema, Christen Dominique, and Amanda Ensing… okay, we’re stopping there. Can’t deal…
All images: @kimkardashian Video: @elle_ferguson
