As more and more fashion companies begin to focus on clothing with conscience, this week saw THE ICONIC release its new revolutionary step in this direction with the launch of Considered – an initiative that allows customers to shop by their personal sustainability values. To celebrate the launch, VIP guests including Mimi Elashiry, Brooke Testoni, Yan Yan Chan, Jessie Khoo, Jade Tunchy, Jules Sebastian, and Laura Wells enjoyed an intimate dinner at the Acre Eatery in Camperdown Commons on Tuesday evening where they learned more about the initiative.
Not just offering your traditional size, colour, price, and brand filter options, Considered delivers customers the ability to filter and find products via five ‘Sustainability Credentials’ categories on the etailer. Being a Considered product means it is made using at least one material or process that is better for humans, animals or the environment than conventional alternatives, or is from a brand that’s making contributions to the community around us.
“We developed Considered because we felt there was a need to provide our customers with clearer information at the point of sale and a gap in enabling customers to shop consciously with ease,” explains Jaana Quaintance-James, Head of Sustainability and Ethical Sourcing at THE ICONIC.
“Sustainability means different things to different people, and for many, understanding this space and its complexities can be overwhelming. By simplifying sustainability credentials into five easy-to-understand categories, our customers now have the ability to shop by what’s important to them. Concerned about climate change? Shop Eco-Production. Animal person? Shop Animal Friendly. Want to have a positive impact on society when you shop? Shop Community Engagement.”
Below, we take you inside the VIP event to check out all the images from the evening.
Click on the below images to view in full size.