If you thought L’Oréal was just the one beauty brand – you’re probably going to be about as surprised as we were at the sheer amount of brands now found in the company’s stable. Holding their first Beauty For All event at The Grounds of Alexandria in Sydney on February 15, L’Oreal displayed all the latest innovations across its portfolio of 23 iconic brands. That’s right. 23!
As a dj spun discs in the corner and canapés proved to be far too tempting for anyone trying to diet (ahem), influencers and media snapped piccies of the elaborate flower displays before making their way around to different brand stations – each stand giving a little sneak peek into what’s coming up next.
And what a line-up of stands there were… think Biolage, Clarisonic, Diesel, Garnier, Giorgio Armani Beauty, It Cosmetics, Kérastase, Kiehl’s, L’Oréal Paris (of course!), L’Oréal Professionnel Paris, La Roche-Posay, Lancôme, Maison Margiela Paris, Maybelline NY, NYX Professional Makeup, Pureology, Ralph Lauren, Redken, shu uemura, shu uemura Art of Hair, SkinCeuticals, Viktor & Rolf, and last but most definitely not least – Yves Saint Laurent Beauté.
With influencers in abundance attending to check out all the latest and greatest releases, we take a look at some of our fave behind-the-scenes pictures from the showcase…
Main image: Rachel Lee Tyler, Tegan Phillipa, Nadine Andrews, Sarsha Simone, Elle Morris | All images taken by Ken Leanfore and Anna Kucera for L’Oréal Australia