A day in the life of beauty influencer Rowi Singh

Rowi Singh is one of those people that is just always put together, and I don’t mean just when she’s doing it for the Gram – I mean ALWAYS. Every time I’ve seen her in real life – she’s matching some totally impossible-to-create makeup look with a cool girl outfit that sounds wrong on paper but just looks so damn right. Case in point, the recent Puma CALI GLOW event where Rowi turned up in pastel purple from head-to-toe (we’re talking eyeshadow, bucket hat, bum bag, bike shorts, retro jacket) to complement her Puma kicks – sounds wrong but looked all kinds of right. Girl got style.

With the Puma event showcasing a snippet of what it would be like to walk a day in the life in Rowi’s shoes – it got us thinking: what does a day in the life of Rowi Singh really look like? We’re talking a full day – from sun up to (well past) sun down. Does it just involve sitting in front of a mirror and doing makeup? Turns out, absolutely not.

Tracking Rowi on the streets of downtown Los Angeles, we find out just what can go down on a day in the life of Rowi Singh – from shopping on Rodeo Drive to rubbing shoulders with Rihanna…

Rowi Singh wears pastel purple from head-to-toe at the recent Puma Cali Glow event.

9:00am: We’ve kicked jetlag to the curb and we’re up. Pop on some music, quick shower, makeup beat and we’re off to get some brekky.

10:30am: Stopped by Republiqué in La Brea, one of my fave spots in LA for a coconut croissant and almond cappuccino. One of the few places in LA where the coffee is ACTUALLY good. My Aussie standards are high.

11:00am: Time for a shop! Took a little rendezvous down Fairfax and Melrose Avenue, ducking into my favourite shops. I hit up GOLF WANG, Melody Ehsani, and Joyrich LA. Jumped in an Uber to the iconic Rodeo Drive and shopped at Prada.

1:30pm: Stopped by Hedley’s in West Hollywood with a friend for a fresh and crispy kale salad with tofu, brown rice and miso dressing. Trust me this is just about the only place you’ll catch me eating kale; it was delicious.

2:30pm: Before heading back to my hotel to get ready for the Fenty Beauty launch party, I had one last stroll down Sunset Boulevard. Ducked into the Kith pop-up store and Zadig and Voltaire.

4:00pm: Back at the hotel and the nerves are kicking in. We take a 30 min breather to catch up on some paid content and work emails – touching base with my talent manager to ensure all is smooth sailing. At this point I’m way too gassed up for the night ahead. Music on. Another shower to freshen up. Glass of wine. Outfit laid out. Makeup on. Decided to go for a pastel eye with diamantés to match my outfit. If we’re not coordinated, it ain’t a look. We snap a few selfies (of course) and we’re out the door.

6:30pm: Headed to The London West Hollywood bar for some pre drinks with the Fenty Beauty team and some other international influencers attending the event. Nerves are settling.

7:30pm: En route to a secret location in Bel Air.

8:00pm: We arrive to a lush and secluded house, decked out in Fenty Beauty everrrythanggg. There are swings, dartboards, drinking games, a bar, and a giant mascara in the foyer.

9:00pm: And thus the party begins with the rest of the guests arriving, doing my best to keep my composure as I greet some longtime favourite content creators. Meeting Bretman Rock and Patrick Starr was for sure a highlight.

11:00pm: So we’re dancing, sipping on cocktails, playing flip cup when, all of a sudden, THE QUEEN herself arrives with a slick entourage. In front of me stands Rihanna, looking head to toe beyond incredible as she makes her way around the room, greeting friends and guests alike. At this point, all I could do is stand back and watch in awe as she snaps selfies with different influencers. Her energy is so warm and radiating; the whole experience is beyond surreal. She gives a quick speech mentioning the new Fenty Beauty Full Frontal Mascara and some new products soon to be released. After that, I quickly say hello, we hug as I internally scream and we do a shot. Except Rihanna was a class act and only pretend sipped. I, on the other-hand, could not relate. I downed it and kept on partying.

1:00am: Things get blurry.

2:30am: We’re finally back at the hotel. I only briefly remember jumping in a car to get back. I fall asleep and wake up the next morning still in my outfit and makeup. I do not recommend this to anyone but boy, that was one hell of a night…