After graduating from two degrees – Business Administration at the International University of Monaco in 2015 and Digital Marketing Strategy at the London College of Communication in 2016 – Alli Soro decided to set up a style blog with her friend, launching Fashion Crime International in January 2017. While the blog’s name may have changed and friend no-longer involved, Alli’s personal digital career has been seen to go from strength-to-strength.
Named by Forbes France as a nano/micro influencer with potential in 2018, Alli’s now turned her blog and Instagram into her full-time career path. Tracking Alli down in her current home of Monaco, we pulled the Instablogger aside to find out a little more about life behind the feed. Here she takes on our latest Fast 50, talking favourite brands, editing tips, and best assets.
Missed the last articles in the 50 Questions series? Click the links to read interviews with Paige Arminta Watts, Em.Peachy’s Emily Smith, and Rebecca Laurey.
1. Age? Just turned 27 in May
2. Height? 5’5
3. Best beauty product of all time? Lately I am preferring oils rather than creams, I see they work best. I absolutely love the face oil for sensitive skin from Folium Medica, the vitamin C face oil and lip vitamins oil from Willow Organic, and the hydrating spray from Medspa France
4. Five beauty products you can’t live without? Hydrating spray for sure… so refreshing during summer! Face oil, MASCARA, concealer, lip gloss
5. Hair “done” or messy? Hair done
6. Favourite fragrance? I use Twilly from Gucci in winter and Un Jardin Sur Le Nil by Hermés in summer
7. Favourite item of clothing? Crop tops
8. Favourite fashion brand? Elisabetta Franchi, their style is so classy and feminine
9. Gym or exercising outdoors? Exercising outdoors – if there is a view, even better
10. Healthy eating or treating yourself? I like eating healthy, but I like cheating on the diet too, haha
11. Can you cook? Yesssss, my tiramisu is the bomb!
12. Favourite food to indulge in? Cheese fries from Shake Shack
13. First thing you pick from the mini-bar? Snicker or Bounty, haha
14. Favourite hobby? Playing tennis
15. A strange fact about you that followers might not know? I always seem serious in pictures – but in reality, I am the funniest person
16. Biggest fear? The death of someone I love
17. Blog or YouTube? Blog, although I am getting into YouTube
18. Iphone or camera? iPhone for me, camera for my IG
19. Type of camera? Nikon
20. Lightroom or VSCO? I do not use these two…
21. Favourite filter? The warmer ones – I usually use JUNO on Instagram
22. Favourite way to edit pics? I like it more saturated and warm without exaggerating it
23. 9-5 job or full-time influencer? Full-time influencer now
24. How did you first get your start in Instablogging? I started with a blog with a friend, then she couldn’t keep up, so I continued myself and changed the domain name to mine and I guess followers from the blog came to my Instagram
25. How much time goes into a normal picture found on your Instagram account? Not much, I am pretty quick at shooting. Once I get the shot, I stick with it and then I just make some edits if there is some skin flaws but like to keep it natural. I do not wear much makeup
26. What’s your top Instagram tip? Be natural
27. Who takes your pics? Different photographers depending on which location I am in
28. Career highlight since being an influencer? You get to work with brands you have always loved
29. Career lowlight since being an influencer? You will also get rejections and haters
30. Best campaign you’ve ever worked on? The Beautify campaign, I love this interior design brand
31. Worst thing that’s happened to you on a photo shoot? My photographer hitting on me – quite an embarrassing situation
32. The best gift you’ve ever received as an influencer? A free iPad
33. Last thing you Googled? Checking the news of the guy I am seeing, haha
34. Favourite film? ‘How to Lose a Guy in 10 days’
35. Favourite book? ‘The Secret’ by Rhonda Byrne
36. Living in the city or living by the beach? I was living the city until November, now definitely living by the beach
37. Favourite travel destination? Zanzibar
38. Most Instagram-worthy spot? Anything with a view
39. Top three essentials to pack when traveling? Good clothes, makeup, and makeup remover
40. Going out clubbing or quiet dinner with friends? Quiet dinner with friends, but no boring ones!
41. Partner or single? I would love to have someone to share my life with but it is hard to find someone not jealous
42. Siblings? Yes, 3 brothers
43. What city are you currently living in? Monaco, Monte-Carlo
44. Celebrity/influencer crush? Justin BIEBER!!
45. Pets? Nope
46. What is your best asset? I am super positive. I see a solution for everything, that is why friends love to talk to me about their things, haha
47. Biggest misconception about you and your job? That I do nothing – probably cause when I post or I film, it’s not about me working, of course. They do not see the work behind [the scenes] most of the time
48. Top five Instagram accounts to follow? MINE, haha. I like @weworewhat, @fahdesss, @josefinehj, @leoniehanne
49. Favourite quote you live by? I have so manyyyyyyy, but “The less you give a f****, the happier you are”
50. Top career tip? You need to love what you do to have success.
All images: Alli Soro
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