Husskie
  • Home
  • Shop
  • Magazine
  • The Fashion Pack
    • Fashion News
    • Fashion Interviews
    • Style Spotlight
  • The Beauty Pack
    • Beauty News
    • Beauty Interviews
  • The Lifestyle Pack
    • 50 Questions
    • Health Influencers
    • Travel Influencers
    • Tips and tricks
    • Influencer Approved
    • Lifestyle Influencers
    • Love Stories
  • Creative
No Result
View All Result
HUSSKIE
  • Home
  • Shop
  • Magazine
  • The Fashion Pack
    • Fashion News
    • Fashion Interviews
    • Style Spotlight
  • The Beauty Pack
    • Beauty News
    • Beauty Interviews
  • The Lifestyle Pack
    • 50 Questions
    • Health Influencers
    • Travel Influencers
    • Tips and tricks
    • Influencer Approved
    • Lifestyle Influencers
    • Love Stories
  • Creative
No Result
View All Result
HUSSKIE
No Result
View All Result

10 fundamental tips for working with social media content creators

by Margaux Levy
October 4, 2018
in Fashion News
Share on FacebookShare on Twitter

In less than a year, jewellery brand In A Perfect World has slowly but steadily become one-to-watch thanks in part to its ongoing collaborations with rising content creators from across the globe. Channeling art, architecture and design through their curated bespoke designs, In A Perfect World has been quick to attract the interest of Instagram creators (with its feed becoming our daily obsession).

Consciously created to complement all styles and wardrobes, a scroll through the brand’s Gram will see you find anyone from Mariah Leonard (95.5K followers), Alexandra Hoang (81.7K followers) or Karri Nicholas (56.2K following). Explaining their decision to collaborate with social media creators, co-founders Sarah Yeap and Erica Loh tell Husskie: “Conventional marketing isn’t enough anymore with all the noise and clutter on social media platforms.

“We at In A Perfect World love working closely with content creators to help us add value to the brand by marketing our products in an aesthetically-pleasing manner, and through these collaborations, we continue to be inspired in our daily work.”

Based on their experiences with social media marketing, Sarah and Erica share their top 10 tips for working with content creators from a start-up business perspective:

Mandy Pierce (@mandy_p) wearing In A Perfect World

1. Know your content creators
Find out more about their past campaigns and collaborations to understand the type of brands they have associated themselves with. Position your brand with like-minded brands and styles to enhance your brand image

2. Always give credit where credit is due
It is only polite to give proper credit to your content creators when using their work. This would also help increase your post engagement and brand awareness as you associate the brand with their work.

3. Do not feel intimidated to ask for collaborations
It is better to reach out than to stay silent. Step out of your comfort zone and unearth the opportunities!

Alexandra Hoang (@lillehoang) and Xoxotsumi’s Tsutsumi Hoang wearing In A Perfect World

4. Focus on the content they create, rather than their number of following
A bigger following does not always mean better content. We believe in having quality over quantity.

5. Research on your content creators’ engagement and analytics
Purchasing followers and likes have become widely prevalent, make sure you are supporting real accounts and engagement. Find out more about where their audiences are based and ensure they are relevant to your brand and target audience.

6. Let your content creators create
Do not limit their creative freedom, after all they are the masterminds behind the campaign. Give them some brief guidelines around the content theme, and leave it to their creativity.

Dita Sherlock (@sherlockdiary) flatlay featuring In A Perfect World

7. Compromise & be flexible
Everyone is busy with their own schedules. Be patient, good things are worth the wait. Give your content creators a reasonable timeline to work with and follow up patiently.

8. With that being said, set your expectations up front
Expectations should be communicated clearly in order for your brand to have greater control over the campaign. Be professional in reminding them of the deliverables that have been agreed upon by both parties. If your content creator fails to deliver his/her part of the agreement, be polite and deal with the issue in a professional manner, afterall you do not want to tarnish your reputation.

9. Work with content creators who align with your brand
Having like-minded tastes & views allows the brand to better connect with their audience. Remember, their audience are your potential customers.

10. Grow together
Create long-lasting relationships with your content creators, keep them in mind, and consistently engage with them through social media platforms. It is always great to have a mutually beneficial relationship where both parties add value to each other’s work.

Clara Hong (@clarahongg) wearing In A Perfect World

Main image: Wondercoated’s Nicole Kotseva wearing In A Perfect World

Want exclusive influencer interviews and news straight to your inbox? Join our mailing list or follow us on Instagram.

Related

Tags: Alexandra HoangClara HongIn A Perfect WorldLillehoangNicole Kotsevasocial media marketingWondercoated

Related Posts

Fashion News

All the best street style looks from AAFW 2022

A round-up of the top fashion street style looks as spotted at Afterpay Australian Fashion Week.

Fashion News

75 inspirational black fashion influencers to follow

To acknowledge some of the incredible international women of colour, we shine a spotlight on 75 inspirational content creators.

Fashion News

The top 20 street style looks from Copenhagen Fashion Week A/W20

While Copenhagen's S/S Fashion Week street style was defined by colour and print, AW/20 was all about neutrals and...

Fashion News

Paris Fashion Week: The transcendental street style looks

We conclude our round-up of fashion month with the 20 best street style looks as spotted across Paris Fashion...

Next Post

Kate Wasley on practicing self-love and mindfulness

Comments 1

  1. Astha says:
    4 years ago

    Love Your 10 tips.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

No Result
View All Result

RECENT POSTS

All the best street style looks from AAFW 2022

A lesson in tenacity with AMELIA designs’ Amelia Scott

Day on A Plate and mental health de-stigmatisation with Jasmyn Wilkins

Introducing Mia Healey: Rising Aussie star

An influencer’s guide to traveling the country by campervan

INSTAGRAM

Instagram post 17948309603006682 Vacay dreaming.
Image via @oncewed
Instagram post 18008328298401490 Husskie Linen Mini Smock Dress in Blush
Instagram post 17945223229698289 Vola Via ✈️
Pic: @paulinawilltravel
Instagram post 17908617731351443 Emilia Linen Dress in Stripe with Puff Sleeve 🤍💙
Instagram post 17945557939658011 Happy Christmas Eve to all 🎄
Instagram post 17922927224015567 Linen Lemon 🍋🍋
Instagram post 17864501687641375 Vola Via.
Pic via @stephpresets
Instagram post 17933181532842743 Emilia Linen Dress in Stripe with Puff Sleeve.
Instagram post 18272075179029430 Vola Via ⛱

PINTEREST

FACEBOOK

FACEBOOK

HUSSKIE ON THE GRAM @HUSSKIEONLINE

Instagram post 17948309603006682 Vacay dreaming.
Image via @oncewed
Instagram post 18008328298401490 Husskie Linen Mini Smock Dress in Blush
Instagram post 17945223229698289 Vola Via ✈️
Pic: @paulinawilltravel
Instagram post 17908617731351443 Emilia Linen Dress in Stripe with Puff Sleeve 🤍💙
Instagram post 17945557939658011 Happy Christmas Eve to all 🎄
Instagram post 17922927224015567 Linen Lemon 🍋🍋
Instagram post 17864501687641375 Vola Via.
Pic via @stephpresets
Instagram post 17933181532842743 Emilia Linen Dress in Stripe with Puff Sleeve.
Instagram post 18272075179029430 Vola Via ⛱
Instagram post 18155413891168730 Getting into the Christmas spirit with a touch of red (floral) ❤️

H u s s k i e .

CONTACT US

ABOUT

PRIVACY POLICY

ARCHIVE

SUBSCRIBE TO HUSSKIE

Copyright ©2020, Husskie. All rights reserved.

Related

No Result
View All Result
  • Home
  • Shop
  • Magazine
  • The Fashion Pack
    • Fashion News
    • Fashion Interviews
    • Style Spotlight
  • The Beauty Pack
    • Beauty News
    • Beauty Interviews
  • The Lifestyle Pack
    • 50 Questions
    • Health Influencers
    • Travel Influencers
    • Tips and tricks
    • Influencer Approved
    • Lifestyle Influencers
    • Love Stories
  • Creative

Copyright ©2020, Husskie. All rights reserved.

JOIN THE PACK

 

Subscribe to Husskie to receive 10% off your first order.
Be the first to know about our latest news, updates, collection launches, and special offers.

 

Thank you for subscribing to the newsletter! We're excited to have you as part of the Husskie pack.

Too many subscribe attempts for this email address.