The earning power of influencers: Who’s getting paid what

If you were a brand, would you pay $US1 million for an influencer post on Instagram? No? Well, turns out some would – with figures released this week in Hopper HQ’s annual Instagram Rich List showing Kylie Jenner now charges that amount for one Instragram post to her 110 million followers. You better hope she tags and hashtags that post correctly.

Worth the money? Call me crazy, but I’m inclined to think it might just be – having seen how Kylie’s been able to catapult a brand from oblivion into a multi-million dollar business. There’s a reason she’s requesting the big bucks.

“Social media marketing has grown so much within the last year, and a tool that continues to yield results for brands is celebrity and influencer social endorsements. It’s truly amazing what influence these professionals have over their audience, and in terms of sales and exposure many of their clients claim that they’re worth every penny,” comments Hopper HQ co-founder Mike Bandar.

“I’m not surprised that Kylie Jenner has topped this year’s list, as far as social media marketing goes, she has it down to a tee. Kylie was introduced to the public through her family’s reality show, but she has forged her own billion-dollar career and harnessed the power of Instagram to build a global, loyal, engaged following that brands are willing to pay top dollar for!”

But Kylie’s not the only one making a lucrative business from the social media app, according to stats from Hopper HQ. Based on internal Hopper HQ data, influencer rate cards, and public information, Hopper has released the details of the top influencer earnings across a number of categories. Here, we take a look at who’s earning the most from social media in 2018 in Beauty, Fashion, Fitness and Travel.

Image credit: Zoella

Beauty
1. Huda Kattan (Hudabeauty), 26 million followers, $US33,00 per post
2. Zoe Sugg (Zoella), 10.7 million followers, $US16,000 per post
3. Nikkie De Jager (Nikkie Tutorials), 10.6 million followers, $US15,750 per post
4. Naomi Giannopoulos (Vegas_nay), 7.5 million followers, $US12,00 per post
5. Jeffree Starr, 6.3 million followers, $US10,500 per post
6. James Charles, 5.9 million followers, $US9,750 per post
7. Amra Olevic (Amrezy), 5.5 million followers, $US9,000 per post
8. Manny Gutierrez (mannymua733), 4.9 million followers, $US7,900 per post
9. Shayla Mitchell (makeupshayla), 4.4 million followers, $US4,400 per post
10. Amanda Steele, 2.6 million followers, $US4,200 per post

Image credit: Camila Coelho

Fashion
1. Bella Hadid, 18.7 million followers, $US27,000 per post
2. Emily Ratajkowski (emrata), 18.2 million followers, $US26,500 per post
3. Chiara Ferragni, 13.3 million followers, $US19,500 per post
4. Gianluca Vacchi, 11.5 million followers, $US16,750 per post
5. Rosie Huntington-Whiteley, 8 million followers, $US11,500 per post
6. Camila Coelho, 7.2 million followers, $US10,750 per post
7. Mariano Di Vaio, 6.2 million followers, $US9,000 per post
8. Frederico Lucia (Fedez), 5.8 million followers, $US8,500 per post
9. Aimee Song (Song Of Style), 4.8 million followers, $US7,000 per post
10. Alexa Chung, 3 million followers, $US4,500 per post

Image credit: Sommer Ray

Fitness
1. Sommer Ray, 18.7 million followers, $US29,000 per post
2. Michelle Lewin, 13.3 million followers, $US22,500 per post
3. Jen Selter, 12.2 million followers, $US19,250 per post
4. Ana Cheri, 11.2 million followers, $US18,000 per post
5. Anllela Sagra, 10.5 million followers, $US16,600 per post
6. Kayla Itsines, 9.9 million followers, $US15,500 per post
7. Anna Nystrom, 6.4 million followers, $US10,250 per post
8. Gracyenne Barbosa (graoficial), 6.3 million followers, $US10,000 per post
9. Lazar Angelov, 6 million followers, $US9,500 per post
10. Ulisses Hr (Ulisses World), 5.1 million followers, $US8,200 per post

Image credit: The Bucket List Family

Travel
1. Garret & Jessica Gee (Thebucketlistfamily), 1.2 million followers, $US23,000 per post
2. Paul Nicklen, 4.3 million followers, $US9,250 per post
3. Chris Burkard, 3 million followers, $US8,800 per post
4. Jack Morris (Do You Travel), 2.8 million followers, $US8,250 per post
5. Lauren Bullen (Gypsea Lust), 2.1 million followers, $US6,000 per post
6. Alex Strohl, 1.9 million followers, $US5,750 per post
7. Leonie Hanne, 1.7 million followers, $US5,000 per post
8. Louis Cole (Fun For Louis), 1.4 million followers, $US4,000 per post
9. Hannes Becker, 1.2 million followers, $US3,600 per post
10. Tara Milk Tea, 1 million followers, $US3,000 per post

Image credit: Tara Milk Tea

Click here to read the full Instagram Rich List 2018.

Main image: Song Of Style

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