Style Spotlight | The affinity for Pamallier’s Pamela Allier

It was always a childhood dream for Pamela Allier to be a part of the glitz and glamour of the fashion world, with her dreams turning into a reality after the launch of her successful fashion blog in 2014. Now, the designer from Mexico has drawn in a total of 735K+ followers on her Instagram page, as well as collaborated with a wealth of international brands including Dior, BVLGARI, and Salvatore Ferragamo.

An official blogger at Mercedes Benz Fashion Week Mexico (MBFWMX) and a regular contributor at Harper’s Bazaar Mexico and HOTBOOK, we take a look at how Pamela has been able to position herself as one of the most loved online style personalities across the globe…

1. She’s been nominated in the ‘Lifestyle’ division of the 2018 Eliot Awards
A high contender at the Eliot Awards – this accolade sees Spanish-speaking digital leaders recognised for their talent, effort, and impact.

2. She loves wearing her local fashion labels
This fashionista loves to pay homage to her Latin American and Mexican roots, decking out in some of her favourite designers including the likes of Boutique Bloom, Kris Goyri, Cesar Luna, Acapella Co. and Mexicouture… just to name a few.

3. You can normally find her at a café or with coffee in hand
With a penchant for the café life, you’ll often find Pamela snapped dropping into a local café for a quick brunch snack or, if not, on-the-run closely holding her daily dose of caffeine.

4. A typical Pamela ensemble incorporates mixing and matching
Be it juxtaposing colours and patterns, throwing a different accessory on, or bridging couture with accessible high street fashion styling is child’s play to Pamela. Her look is invariably fresh with a touch of casual elegance.

5. She’s making a name for herself on YouTube
While perhaps more known for her Instagram and blog, Pamela also has her own YouTube channel that has amassed over 107,000 followers filming everything from vlogs to challenges in her native Spanish tongue.

All Images: Pamallier | Written by Margaux Levy

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