marie claire jumps aboard the influencer train
While there may sometimes be rumbles between traditional fashion magazine houses and bloggers *ahem Vogue US recently*, marie claire Australia is having none of that – with the publication putting its full support behind the industry with the launch of The Style Set.
A new network of fashion and style influencers, The Style Set includes such beauties as Sara Donaldson of Harper and Harley, Jessie Bush of We The People, Brooke Testoni and Kaitlyn Ham of Modern Legacy. Yep, basically a line-up of some of Australia [and New Zealand – Jessie!]’s best blogging talent.
On joining The Style Set, Harper and Harley’s Sara Donaldson reveals: “marie claire has an incredible reputation of being one of the country’s best well-rounded women’s magazines, so it’s a lovely complement to have been asked to join the new Style Set and work with the marie claire team.”
marie claire editor Nicky Briger adds: “We’re delighted to launch the marie claire Style Set. These style powerhouses, together with the marie claire brand, will deliver the very best in fashion and style trends and I’m confident our readers will relish the regular contributions which will further transform the way consumers interact with brands.”
The Style Set members will not only be creating online editorial, but will be collaborating on select marie claire advertising briefs. Ingenious partnering there!
Main image: Harper and Harley